C
Complimentary Products
Built at Under Armour
A personalized product recommendation feature that drove $9.4M in incremental revenue.
$9.4MIncremental Revenue Generated
Overview
Complimentary Products was a feature I led development on at Under Armour, designed to surface relevant product recommendations on the product detail page (PDP). The goal was to increase average order value through contextual, personalized cross-sells.
What I Built
- A dynamic recommendation module built in React, integrated into the PDP
- API integration with UA's product recommendation engine
- A/B test infrastructure to measure impact against a holdout group
- Full analytics instrumentation for click-through and conversion tracking
Results
The feature generated $9.4M in incremental revenue in its first full quarter, validated by a controlled A/B test.