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Matt Decrevel

AI & Web Consultant · Senior Frontend Engineer

Summary

20+ years of hands-on engineering and product development — from solo freelance builds to driving the frontend replatform at a global brand. Focused on React, Next.js, TypeScript, ecommerce, and AI implementation. Currently consulting and open to the right full-time role.

Experience

Senior Software Engineer·Under Armour
2022 – Present
  • Served as primary developer on the Seabiscuit CMS integration — the content layer powering UA's full web surface — owning the majority of content module development and establishing the GraphQL integration layer adopted across the team
  • One of the original contributors on the frontend replatform initiative, with involvement dating to the project's earliest stages
  • One of four engineers on the full PDP redesign — a six-month overhaul that established the component architecture subsequent features were built on
  • Delivered 4x average performance improvements across all page types, with 10x+ gains on key pages year over year
  • Contributed to work that helped UA earn a top-2 industry ranking in the Catchpoint Digital Experience Benchmark through caching improvements, modular architecture, and SEO fixes
  • Shipped multiple consumer-facing features including out-of-stock notifications, shoppable image hotspots, guided shopping, story player, and featured product modules
  • Facilitated bi-weekly AI training sessions across engineering and non-technical teams, helping colleagues stay current on AI tooling and adoption
  • Held open office hours on content integration as the platform evolved; delivered tech talks on platform architecture and tooling across engineering and cross-functional teams

React · Next.js · TypeScript · Node.js · Performance · Ecommerce

Senior Web Developer·Timmermann Group
2020 – 2022
  • Full-service marketing agency specializing in highly custom web development for St. Louis-area businesses
  • Built the company's first WordPress plugin, integrating both Facebook Pixel and Conversion APIs — closing a tracking gap affecting all paid media measurement across client accounts
  • Reduced developer environment setup time by 500% through custom shell scripting — eliminated onboarding friction for the entire team
  • Led overhaul of the internal web ticketing system, reducing response times and eliminating individual dependencies in a previously fragile workflow
  • Primary developer on an e-commerce integration connecting external parts inventory APIs for automated product and supplier syncing

WordPress · PHP · JavaScript · Vue.js · WooCommerce · Shell Scripting

Chief Fantasy Sports Officer·The Post Sports Bar & Grill
2018 – 2022
  • theDraftNight, a fantasy sports drafting app I founded, was acquired by The Post Sports Bar & Grill in 2018
  • In an ongoing advisory capacity following the acquisition, oversaw fantasy sports technology and application experiences for what became known as the "World's First Fantasy Sports Bar"

Product Development · Fantasy Sports · Application Development · Entrepreneurship

Technology Lead & Developer·goBRANDgo!
2017 – 2020
  • Full-service marketing agency working with $50M–$250M privately-held manufacturing and industrial companies
  • Promoted to Technology Lead in May 2019, taking on ownership of internal tooling, hardware, and development standards in addition to client work
  • Reduced site development time by 350% in 2019 through modular component architecture and a reusable design system adopted across the team
  • Selected to an internal innovation team to help drive technical strategy and growth across the organization
  • Lead developer on 20+ fully custom web projects for manufacturing, industrial, and nonprofit clients
  • WordCamp STL 2018 featured speaker

WordPress · PHP · JavaScript · CI/CD · Marketing Automation · Team Leadership

Development Manager·Chadd G Creative LLC
2016 – 2017
  • Oversaw site development, new feature implementation, and regular updates across the full portfolio of ChaddG clients
  • Managed development workflows and coordinated with the creative team to deliver client projects

WordPress · PHP · JavaScript · CSS · Client Management

Freelance Developer·Freelance
2016 – Present
  • Provided WordPress theme customization, plugin development, and site maintenance for small businesses and organizations
  • Built and managed websites for Saint Louis FC, St. Louis Surge, ChiroPraise, and Chadd G Creative

React · Next.js · TypeScript · WordPress · PHP · JavaScript · CSS

Founder + President·End of Regulation Studios
2012 – 2018
  • Founded and built theDraftNight — a fantasy football drafting app for web, iOS, and tvOS — from concept to acquisition
  • Secured $75K+ in investment capital and managed domestic and overseas development teams
  • Grew the platform to 300% year-over-year user growth from 2015–2018
  • Reached #22 in the U.S. App Store Sports category before acquisition
  • theDraftNight was acquired by The Post Sports Bar & Grill in St. Louis in 2018

iOS · tvOS · Product Design · Project Management · Photoshop

Education

Summer of Code2016
LaunchCode

Java, Python, JavaScript

Bachelor of Science, Entrepreneurial Studies2006 – 2010
Illinois State University